Good luck with that Associated Press

Hard to believe the suits at the Associated Press don’t have a competent web developer they can bounce questions off of. Their big new idea is impossible and laughably misguided:

Each article — and, in the future, each picture and video — would go out with what The A.P. called a digital “wrapper,” data invisible to the ordinary consumer that is intended, among other things, to maximize its ranking in Internet searches. The software would also send signals back to The A.P., letting it track use of the article across the Web.

They will apparently attempt to use this vaporware to send invoices to search engines and bloggers for using their headlines. Good luck with that boys. I wonder how much they spent developing this solution.