Will it sell blenders?

Will It Blend? is one of the best viral marketing campaigns ever. It’s a more exciting version of David Letterman’s extremely bland Will It Float? gag. An old man with a lab coat puts crazy things in a blender and watches the results.Crazy things like golf balls and a whole can of coke (aluminum and all!). The videos are produced by BlendTec, which sells high-end blenders for both home and commercial use. They are not average blenders, a quick look at any of the videos or a price tag (starting at $399!) makes that clear. Despite the price, I’m guessing they are going to sell a ton of them. The best part is there is almost no cost to the campaign, the videos are cheap to host and the host Tom Dickson is BlendTec’s CEO. Over at YouTube they are tearing it up.

Will it blend? That is the question.