Apple is “cool”
Well it’s official: Apple is cool. If you’re like me and treat Wired like the Bible, you can finally sing praise about your favorite computer company without comitting a sin. Apple’s even hip with the kids:
Thanks to the iPod, the iTunes Music Store and the PowerMac G5, Apple is one of the hottest companies in youth culture, say so-called “cool hunters,” researchers who track buying trends among young people.
Like you need validation, but here it goes. Last week I tried to order an iPod (10 gig) and got shot down. They are so popular (thanks to MTV?) that they are sold out everywhere I looked. Even from Apple! Here I was, begging to give them $300 of my hard earned cash, and all I got met with was a shipping date several weeks into the future. Bah. Screw that.